In early 2006, EAS entered into a partnership with two leading nonprofit organizations—the National Strength and Conditioning Association (NSCA) and the National High School Athletic Coaches Association (NHSACA)—on a comprehensive campaign to educate strength coaches, personal trainers, high school coaches and their student athletes on the proper nutrition and fitness strategies to achieve the best performance results.

These days, healthy, balanced nutrition—combined with an appropriate exercise and training regimen—is the foundation for success in sports. Now, more than ever, it is important to educate young athletes about safer alternatives to banned substances. Collaboration between these partners’ focuses on this objective, combining an experienced knowledge base to educate athletic directors, coaches, and athletes about the dangers of steroid usage while offering scientifically based ethical alternatives.

Awareness is key. EAS will also utilize the expertise of Amanda Carlson, M.S., R.D. of Athlete’s Performance—a nutrition counselor to sports greats such as Brett Favre and Curt Schilling—whose impressive world-class nutrition know-how will help get the right message to our nation’s high school athletes.

This partnership will build on EAS’ existing engagement and leadership in the National Football League (NFL) and NFL Players’ Association (NFLPA), as well as Major League Baseball (MLB) and the MLB Players’ Association certification programs. EAS has become the first—and currently, the only— company whose products have been certified as safe and free of banned substances by the comprehensive supplement certification programs for NFL players and teams.

Like the NFL program, achieving MLB certification requires sports nutrition products to undergo a rigorous testing and verification process, conducted by an independent, third-party testing organization.

“When you look at the high incidence of banned substance abuse among student athletes, lack of education is the primary problem,” reports EAS Division Vice President Chris Scoggins. “The partnership between EAS and NSCA offers a unique opportunity to provide education and outreach to more than 33,000 strength coaches internationally and explain how science-backed nutrition and exercise products deliver safe and effective solutions to optimize performance.”

With a strong scientific base, the NSCA program provides a bridge between scientists in the laboratory and practitioners in the field. By working to find practical applications for new research findings in strength and conditioning, the association fosters the development of strength training and conditioning as a discipline and as a profession.

Click here to learn more about the NSCA Sport Nutrition Education Program